Those who have already experienced EGMi (by reading the digital version of the unpublished "Lost" issue here) have gotten a glimpse of how digital technology can enhance print. Our goal has been to explore how traditional magazine design can be augmented in ways that allow you to dig deeper into stories as well as access additional information of interest. So far, the initial response has already exceeded our expectations. I think you'll be blown away when you see some of the upcoming game coverage and how we take advantage of what can be done with the Screenpaper technology.
Which leads us to the iPad.
Now that Apple has finally unveiled the iPad, a piece of hardware that blew away pretty much everyone at launch, even more people will be sampling these new kinds of publications. And that's a great thing. As I mentioned in a Facebook post many weeks ago, we are now developing an iPad solution and hope to introduce it very soon. Before we show off what we've been working on, however, we want to make sure that the experience it delivers takes full advantage of the special things that only digital can do.
Some publishers have done very nice jobs of repurposing their existing content into an iPad format, but I think many are missing an opportunity to change the way magazines communicate with readers at a more fundamental level. In my opinion, there are things about print that just don't translate well to digital (and vice-versa). It's part of the growing process that any new technology undergoes, I imagine, but the features we're creating for EGMi adhere to this approach (even more than what you've seen in the Lost issue).
It's this experience that we're working hard to convey in our iPad edition. Stay tuned for more information -- we're hoping to reveal the first iteration of EGMi on the iPad very soon.