So the past 90 days have been crazy busy. The first editorial cycle I've been in for many years. It's kind of amazing how much things haven't changed since I left publishing. I continue to be energized by the extraordinary support that EGM is receiving. It is very much appreciated!
An update is in order on the latest from EGM:
EGM IN PRINT
Our first print issue of neo-EGM has been put to bed and is off to the printer. We've got some great stuff for our return (issue number 238), including a slew of exclusives, interviews, and features. We're already hard at work on the cover story for issues 2 and 3, and will be announcing a couple of new names who will be joining our editorial ranks over the next couple of weeks. Our approach is slightly different than past iterations of EGM and uses the heavy paper stock I previously announced to enable some great exclusive game art to really stand out and compliment our solid editorial mix.
Regarding the release date of issue 238: We did get hung up a bit with a couple of retail approvals (through no fault of theirs) at the eleventh hour which delayed our schedule by a few weeks. It was important to me that finding EGM at your local retailer be as easy as possible and I'm pleased to report that EGM will have the broadest distribution of any American video game magazine at tens of thousands of newsstands, bookstores, and chain stores (including Walmart, Best Buy, Toys R Us, Barnes and Noble, Borders, any many more) across North America and around the world. I feel bad that we weren't able to meet the original deadline we set for ourselves, but it was better -- in my opinion -- to get it right. I hope you understand. Subscription copies should be going out in a little more than a week and will take 7-14 days to reach everyone who has subscribed to date, so keep an eye on your mailbox!
EGM[i]:
We've also been hard at work on the digital initiative and will be debuting EGMi very soon. In the interim you can click here to register and view the unpublished "Lost" issue right now! The Basic version of EGMi is FREE when you register, so take a few seconds to set up your account to insure you don't miss any future issues!
Regarding the "Lost" issue: I decided to turn on this beta site so everyone can hammer away at it, sample the direction we're taking EGM digitally, and let me know what it is you like and don't like. We're still fine-tuning a few things, so pardon any dust that may get kicked up! In the weeks ahead you'll see how this initiative will interface with the iPad and other tablets and meet the editorial team that is giving a voice to the new publication.
As you may have seen in our YouTube video, the content in EGMi is completely original and not repurposed or repackaged from the print magazine. One of the things that we discovered over time was that content created for print just doesn't translate into the digital format as seamlessly as you may think. To take advantage of what digital does best you have to create editorial designed for the format. The same goes for print -- what works on a printed page doesn't automatically translate into this new platform.
EGM iPASS:
The iPASS codes will be going out to existing subscribers when we mail the first print issue of the magazine in a little less than two weeks. You'll be able to use the controls at EGMNOW.com to enhance your existing registration and, when regular weekly issues of EGMi begin next month, access exclusive content within our interactive interface. Don't worry about missing out before then -- there is no premium content in The Lost Issue.
Readers who purchase EGM on the newsstand will also be able to access a unique iPASS code that unlocks the premium content after registration at EGMNOW.com.
EGM SUBSCRIBERS:
A number of people have inquired about when, exactly, their order for an EGM subscription will be processed and if they are in jeopardy of not receiving the first issue. All subscription orders that have not been processed to date should be through the system within a week. Also, everyone who ordered a subscription to date will be on the file that is sent from our fulfillment house and you will receive the relaunch issue. As is our policy, you can request a refund at any time for the unserved portion of your subscription by emailing our customer service by clicking here or by calling 1-800-829-7830.
EGM[NOW]:
The final component to the new EGM, our upcoming web-based news engine EGM[NOW], is on track to launch in June, Our approach to the web will be different from existing sites in several ways and play to the strengths of the media. In the weeks ahead we'll be previewing elements of our website for you, including an interface with the iPhone and other mobile devices that tie into a completely new type of online community. Plus, your free registration to EGMi will give you full control over these new features!
I want to thank everyone who has offered support and encouragement over the past 9 months. It's a big task to create a company from scratch and bring something that started out as an idea into reality. EGM is obviously a special project for me and the chance to work with some extremely creative and talented writers, editors and producers has been a great pleasure.
As always, let me know what you think and all observations (especially those things you DON'T like) are greatly appreciated.
More to come...
Steve Harris